Direct Mail
Keeping it “Valid”: The Importance of Transparent Media Buying
IIn the complex world of digital advertising, transparent media buying is the answer to questions you haven’t even thought to
March 11, 2025
We are innovators.
We are solutionists.
We’re a strategic consulting firm for high-growth companies built on a method that aligns marketing, sales, and tech into one cohesive growth engine.
It’s called The Rosy Finch Method — and it puts the strategy back where scale took shortcuts.
Our Approach
The Rosy Finch Method is our proprietary system designed to fix what stalls growth from within: misaligned teams, fragmented execution, and decisions disconnected from outcomes.
Built on six strategic pillars, RFMC maps your full ecosystem — marketing, sales, operations, products and technology — and turns chaos into a cohesive engine for scale.
1
360-Degree Organization Insight
We uncover what’s blocking growth through deep-dive interviews, team mapping, and organizational diagnostics.
2
Competitive Investment Intelligence
We analyze where your competitors are putting pressure and where you can win. More intelligent allocation starts with better visibility.
3
Creative Performance Benchmarking
Messaging matters. We audit market narratives and creative trends to find the whitespace where your brand can stand out.
4
Audience Impact Mapping
We go beyond basic demographics, identifying who actually drives your growth, and how to engage them with precision.
5
CX Pathways & Efficiency Modeling
We trace your customer journey end-to-end, uncovering breakdowns, revenue leaks, and CAC drivers that cost you scale.
6
Marketing & Sales Performance Audit
We assess real execution — reviewing spend, tech, automation, and communications to align what’s happening with what’s needed.
Our Services
Marketing Channel & Media Strategy
We craft strategic marketing approaches tailored to maximize cost efficiency and deliver impactful business outcomes. By carefully selecting and optimizing media channels, we ensure your message reaches the right audience in the most effective way, driving sustainable growth.
Product Growth & Go-to-Market
Unlock your product’s full growth potential with our proprietary framework and go-to-market planning tools. We help you navigate competitive landscapes, refine your product positioning, and execute launch strategies that accelerate market adoption and long-term success.
MarTech Review & Implementation
Optimize your marketing technology with a comprehensive review, followed by tailored recommendations and swift implementation. We ensure that your MarTech stack aligns with your goals, enhancing efficiency, customer engagement, and overall marketing effectiveness.
Reporting & Optimization
Transform your data into actionable strategies through collaborative reporting and continuous optimization. We partner with your internal teams to create clear, data-driven insights that drive enhanced business performance and informed decision-making.
Think about this...
We achieve business growth while others are still talking about it.
Award Winning Leadership
Brittany Mosley
Co-founder of Rosy Finch
Brittany is a seasoned marketing leader with over 15 years of expertise focused on driving growth through strategic GTM planning and aligning Marketing efforts with tangible business outcomes. She specializes in collaborating with business leaders to establish full-funnel accountability for all Marketing activities, drawing from her experience in both agency and integrated business environments.
Jessica Johnson
Co-founder of Rosy Finch
Jessica is a dynamic marketing leader with 15 years of experience partnering closely with sales and marketing teams to drive growth. With a proven track record of delivering impactful campaigns and programs for leading institutions, she identifies untapped market opportunities and develops compelling campaigns that fuel revenue growth, resulting in increased market share, customer acquisition, and overall business success for her clients.
Latest Articles
Digital Marketing
Ghosting the Audience: Are Your Ad Signals Disappearing?
Let’s face it: the digital marketing world is getting a little… murky. Privacy regulations are constantly in flux, platforms are
February 6, 2025
Cases
Case Study: How MainStreet Reduced Customer Acquisition Costs by 99%
In 2022, MainStreet, a B2B fintech startup, found itself facing significant challenges after rapid initial growth during the pandemic. Their
January 29, 2025
Our Past Collaborations
Your venture could be our next success story.
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