The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.
The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.
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The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.
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MainStreet case study

We reduced MainStreet's customer acquisition costs (CAC) through personalized digital marketing strategies and optimized tech integration, driving significant growth while improving operational efficiency.

99%

Reduction in customer acquisition costs (CAC)

$500

Lowered CAC from over $175,000 to under $500

Overview

MainStreet faced operational inefficiencies and rising customer acquisition costs. Rosy Finch identified the underlying issues and provided actionable solutions to turn the business around.

The challenge

MainStreet’s CAC had skyrocketed to over $175,000 by 2022, putting a strain on profitability. Poorly integrated tech systems and a lack of alignment between sales and marketing added to the operational challenges. The business was struggling to make informed decisions due to fragmented data and limited visibility into lead quality and marketing spend.

The solution

Rosy Finch carried out a 90-day overhaul, optimizing MainStreet’s tech stack by integrating platforms like HubSpot and Salesforce for better data flow. We revamped the website, improving SEO to boost visibility and lead quality. Additionally, targeted campaigns were launched to enhance customer acquisition, and a cost analysis helped streamline budget allocation.

The results

MainStreet experienced a dramatic 99% reduction in CAC, dropping from over $175,000 to under $500 in six months. Operational efficiency improved, and the company is now positioned for sustainable growth with streamlined processes and data-driven decision-making.

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“Rosy Finch completely transformed our business. We struggled to pinpoint the issues in our operations, but they quickly identified the problems and took action. Thanks to their expertise, we were able to streamline our processes and achieve efficiencies we never thought possible.”

John Smith, MainStreet’s Director

The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.

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