The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.
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The image shows the logo for "Rosy Finch Marketing Co." The design features the company name in sleek, modern typography. The "O" in "Rosy" is stylized with a minimalist outline of a bird, blending seamlessly with the text. The logo combines a gradient of purple and pink tones within the bird outline, while the rest of the text is in a clean, black font, creating a professional and creative look for the marketing company.
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Scheduling App Case Study

Rosy Finch helped a leading scheduling app gain deeper audience insights, optimize marketing efficiency, and strengthen competitive positioning, leading to a successful acquisition.

High Valuation

Achieved after strategic restructuring

Acquisition Secured

Positioned as a prime market leader

Overview

A major scheduling platform struggled with declining business owner acquisition and inefficient marketing spend. Rosy Finch conducted a deep-dive audit, identifying key weaknesses and providing data-driven solutions to realign their strategy.

The challenge

The app lacked visibility into its customer acquisition costs and was losing ground to competitors who dominated social media. An overly complex customer journey, loss of data tracking in the funnel and pricing disadvantages made it difficult to manage performance and optimize spend.

The solution

Rosy Finch uncovered all of these challenges for this client, outlining a clear action plan to fix each one to drive more efficient growth. This data, partnered with audience sizing and additional recommended opportunities for scaling gave this App the roadmap they needed to show their growth potential in their acquisition.

The results

The company gained clarity on audience behavior, created a roadmap to optimize CAC, and strengthened its market position. With a refined strategy, they achieved a high valuation and secured a successful acquisition.

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“Working with Rosy Finch MC was seamless. Their audit optimized our spend, uncovered key branding opportunities, and set us up for sustained growth. Highly recommend them for impactful results.”

Scheduling App's CRO

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