On April 23, Jessica Johnson — President and Co-Founder of Rosy Finch — took the stage at FinTech is Femme, one of the most influential events in the U.S. focused on women reshaping the future of financial services.
It was a moment that reflected not only Jess’s personal journey, but also the growing resonance of Rosy Finch’s work within the fintech ecosystem.
FinTech is Femme: A New Standard for Leadership
Founded by Nicole Casperson, FinTech is Femme is an event that gathers the most innovative voices in fintech and financial technology: founders, executives, operators, and investors who are building a new definition of leadership in the space.
What makes FinTech is Femme different is its focus on authenticity and impact over optics. It’s not about flashy credentials — it’s about real stories and real leadership from women shaping the next era of finance with clarity, presence, and purpose.
Jessica Johnson’s Message: Strategic Courage Over Performative Success
During her session, Jess shared a deeply honest look into her own shift as a leader.
She spoke about the early part of her career in traditional financial services — a path marked by performance, pressure, and eventually, burnout. But instead of staying on that path, she chose something different: a rebuild from the inside out. That journey became the foundation for Rosy Finch and the methodology the company is now known for — one that fuses structure, clarity, and execution into a growth system that actually works.
Her talk wasn’t about scaling for applause. It was about scaling with purpose. She spoke to the hard truths many leaders face:
- That traditional success models often paper over real dysfunction.
- That performance without alignment eventually breaks.
- And that modern leadership isn’t about perfection or noise—it’s about having the structure and clarity to lead with truth.
What This Means for Rosy Finch
Jess’s presence at FinTech is Femme marks a milestone in Rosy Finch’s growing footprint in fintech and financial innovation circles.
It validated something we’ve long known: that RFMC — our Rosy Finch Method of Conversion — is more than just a tactical approach to growth. It’s a leadership model. It’s a systems-level solution for companies who are scaling fast and want to do it without sacrificing alignment, culture, or clarity.
Being part of a lineup of women leading some of the most forward-thinking work in fintech wasn’t just an industry nod. It was a sign that Rosy Finch belongs in the room where future-forward growth strategies are being shaped.
A Week of Connections That Mattered
Taking advantage of Jess’s time in New York — and the broader momentum of NYC Fintech Week — Rosy Finch also hosted a private networking lunch with marketing and growth leaders from across the industry. It was an opportunity to deepen relationships, exchange insights, and expand the conversation around what real growth looks like in 2025 and beyond.
Looking Ahead
Rosy Finch is proud to show up in rooms where the future of growth is being redefined. Jess’s participation in FinTech is Femme was more than just a speaking opportunity — it was a reflection of what we believe as a company: that clarity is power, alignment is strategy, and real leadership is built in the moments where people tell the truth.
If you’re building something bold and ready for a smarter kind of growth, we’d love to connect.
Let’s talk.
